O marketing criativo parece não conhecer barreiras. Para marcar a apresentação oficial de seu novo modelo, o SUV Velar, a Land Rover colocou um exemplar do carango na varanda de uma cobertura de um clássico edifício parisiense. Ali, sete andares acima da rua, iluminado e com vista privilegiada, o carro certamente chamou mais atenção do que se estivesse em qualquer (outra) vitrine da Cidade Luz. Veja a preparação e o resultado desta ação neste vídeo:
A cena me lembrou a do filme “Roberto Carlos em Ritmo de Aventura”, de 1968, no qual um então recém-lançado Chrysler Esplanada é descido por uma grua do teto do antigo edifício do Banerj, no centro do Rio, com o herói a bordo. Veja o filme neste link. A cena que menciono aparece aos 57 minutos e meio.
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